What is a branding package?
The most common scenarios where companies when a business is looking for a branding package include:
- a new business going live
- overhaul of an existing image after completing a brand audit
- a brand refresh or update
- launch on a major marketing campaign
What is Included in A Branding Package?
When you hire another company to create a brand identity package (sometimes referred to as a brand kit), at a bare minimum you should get;
A good design company will also look into your marketing strategy, competitive research, customer feedback and any other essential criteria to create a branding package that aligns with your goals. That’s of course assuming your brand isn’t completely brand new, so you have that data and information to use!
Logo and Visual Identity
The logo is the cornerstone of your brand’s aesthetic and company association. As an inherent part of your visual identity, you need to invest more in the quality of your logo design as this will set the tone for the rest of the branding to follow.
Style Guide
A style guide, also known as brand guidelines or a branding standards document, establishes the visual direction of a brand’s website, ads, and any other marketing assets.
Think of it as a comprehensive rulebook that governs how your brand should (and shouldn’t) be displayed.
By having a style guide, you ensure you create a consistent brand experience that doesn’t confuse your audience. These brand specifications also create a foundation that can easily be handed over to designers, marketers, web developers and community managers to ensure everyone does their part in representing a unified brand front.
Typography:
Rules and information regarding your typefaces and font system.
- A list of typefaces used for your brand or custom typeface
- Font system: How your fonts should be used i.e. primary and secondary, digital typefaces
- Type hierarchy: a combination of font styles for headings, body copy, CTA etc.
Fonts are powerful and selecting fonts for your brand should be chosen wisely. The most famous fonts are recognizable even when taken out of context.
Typography is the medium to connect who you are and how you communicate to the world. Each typeface—such as script, serif, sans serif etc.—can convey a different feeling just as what color conveys emotion.
Photography:
Approved image examples. This includes best practises in terms of Image tonality and any image treatments.
Graphic design elements: Custom graphic shapes, lines, patterns or other elements that best compliment your brand identity. These elements are often used in marketing collateral, in creative advertisements, on social media and so forth.
Iconography: Icons that your brand can use on your website, app, packaging and so on. These can be stock icons or custom made!
Illustration: Similarly, your brand style guide can include illustrations—stock or custom made.
Level Up Your Brand Identity Package with Additional Add-Ons
One size doesn’t fit all, and some companies may need additional design elements to help round out their brand.
Once you get the basics down (your core branding package), there are some additional on-brand supporting graphic elements that you might require for creating an extended visual language. Let’s go through some of the basics!
Presentation Templates
Presentation templates give you a default document to create presentations faster for events, investor calls, team meetings, new hire onboarding, or any other recurring needs. See some presentation templates we made for Satair, a massive aircraft component and service company, below!
Business Cards
Digital Advertising Graphics
Take ad banners, email templates, or any other visual projects off your plate. A great design company saves you time as you don’t have to worry about whether key graphics are on-brand.
How Much Does a Branding Package Cost
Since every brand’s specific needs vary, branding package pricing ranges from $2,000-$75,000. If you’re working with one of the big agencies, you can expect to pay even more than that. The price of a branding package depends on your desired turnaround times, the company or designers you’re working with and the scope of work done.
With brand identity design services, we spend time on:
Every brand design is unique. Thus, every branding package is also unique. This is often reflected in the pricing of your overall package.
You want to make sure you’re investing your budget wisely. This is why we include a dedicated design team and project manager with our brand design package. As new needs come up, you’re not waiting on getting a new designer up to speed on your brand.
