LANDING PAGE VS PRODUCT PAGE. WHAT IS THE DIFFERENCE?
A landing page is a standalone page designed for a specific marketing campaign.
Typically, it has only one focus—to guide the visitor to take a specific action with minimal distractions. This action can be anything from signing up for an email newsletter to accessing an online course, or buying a product.
Landing pages still contain focused offers, but they don’t necessarily have to be for an ecommerce product.
The best landing pages out there know how to be captivating and compelling. Here are beautifully designed landing page examples doing just that. An effective landing page grips the visitor’s attention through copy and visuals. It imparts all the pertinent information about the brand’s service or product to the visitor and tells them, “Hey, you need this, you need us.”
In short, the best landing pages are persuasive and poignant. They are designed to beautifully communicate a brand’s value and call to action (CTA) while also increasing conversion rates and consumer engagement.
Meanwhile, a product page is designed to get visitors to buy a given product by providing specific information about it.
These pages aren’t explicitly designed for conversion and can have several goals versus just one call to action.
They often contain many links the visitor can click to navigate away from the page, where a landing page is typically where you’ll only want one focused link for visitors to click and may even exclude site navigation.
Landing pages and product pages are both useful in ecommerce, but they are designed for slightly different purposes.
