To build an online store you need to use the right platform, but which platform is right for you? There are many options, all of which offer different approaches to building your store. If you are an eCommerce novice, it isn’t easy to go through all the technical jargon to find the right platform — So we have done it for you.

Before you can roll out on-brand designs, you need a robust brand identity package. But what does a branding package include? How much does a branding package cost? And where do you even begin with selecting the right design partner to help you develop your brand? If you haven’t been through the brand development process before it can be difficult to know what to expect.

As Facebook continues to dominate the global market, Facebook Ads are undeniably the powerhouse of the advertising world.

Are you looking for the best websites on the web? You’re in the wrong place!

A landing page is a standalone page designed for a specific marketing campaign. Typically, it has only one focus—to guide the visitor to take a specific action with minimal distractions. This action can be anything from signing up for an email newsletter to accessing an online course, or buying a product. Landing pages still contain focused offers, but they don’t necessarily have to be for an ecommerce product. The best landing pages out there know how to be captivating and compelling. Here are beautifully designed landing page examples doing just that. An effective landing page grips the visitor’s attention through copy and visuals. It imparts all the pertinent information about the brand’s service or product to the visitor and tells them, “Hey, you need this, you need us.” In short, the best landing pages are persuasive and poignant. They are designed to beautifully communicate a brand’s value and call to action (CTA) while also increasing conversion rates and consumer engagement.

How to Increase Your Domain Authority

Pictures are where it’s at if you’re looking to get your point across. Unfortunately, quality images can be elusive or come at a cost. As a small business owner, we thought your website, feeds, and blogs could benefit from this list of free stock photography sites.

Do you have a Google My Business Listing for your small business? It’s easy enough to find out with a quick Google search using your business name. If you see one, do you know who owns it? Moreover, can you access it? Your Google My Business Listing: Are You the Owner? Whether your business is large or small, maintaining this listing is one of the keys to your overall online success. If you do not have access to your own listing, or cannot remember who does, it’s time to do some digging. Why? Because if this business listing isn’t being properly maintained, your business’s online presence may be taking a hit.

Understanding domain names and hosting can be one of the most confusing things for new small business owners. Especially for the non-techy. We get it. And, we’ve been there. Below is a high-level overview of these two items and how to understand them for your business.